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More in space news: Gold comes from collisions of dead stars, scientists say Each of the engines weighs nearly 9 tons, and they http://dontentpi.jigsy.com/entries/general/if-you-do-this-you-have-a-better-chance-than-most-at-getting-the-attention-of-the-hollywood-big-shots came in a cluster of five. They provided 32 million horsepower by burning 6,000 pounds of fuel every second, and together, they lifted the largest rocket in history 38 miles above the Earth in less than three minutes. After separation, the rocket engines made their re-entry at 5,000 miles per hour, Bezos said, and then plummeted into the ocean. That's where they remained, undiscovered for decades, until Bezos' team found them using sophisticated sonar. "The technology used for the recovery is in its own way as otherworldly as the Apollo technology itself," Bezos wrote in March.
More: http://www.cnn.com/2013/07/19/tech/innovation/amazon-apollo-engines
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Amazon vs. IBM: Big Blue meets match in battle for the cloud
Where do readers learn about the titles they end up adding to the cart on Amazon? In many cases, at bookstores. The brick and mortar outlets that Amazon is imperiling play a huge role in driving book sales and fostering literary culture. Although beaten by the Internet in unit sales, physical stores outpace virtual ones by 3-to-1 in introducing books to buyers. Bookshelves sell books. To give bookstores a better shot at surviving, Hughes urges Amazon to ease up on the amount it discounts its books, and encourages brick-and-mortar shoppers to eschew showrooming , the popular term for using a shop as a showroom to evaluate a product and then buy it online for less. Hughess argument is one of a handful of recent recommendations for how bookstores might improve their odds of keeping the lights on. Researchers who put chocolate scents into the air during a 10-day experiment at a general-interest bookstore in Belgium (Belgium!) reported sales increases and suggested other shops give it try, according to a recent article in Pacific Standard.
More: http://www.businessweek.com/articles/2013-07-23/why-amazon-should-play-nice-with-local-bookstores

IBM Backs Cloud Counterweight to Amazon
IBM has successfully appealed its loss in the contest, stalling it for now. But the episode highlights how Amazon is evolving from an online retailer into a competitive provider of information technology and services to big companies, and government bodies. That has helped push Amazon shares to a new record ahead of the company's second-quarter results due on Thursday. Amazon doesn't break out AWS results, but Wall Street believes it is expanding faster than the retail business and is more profitable. "AWS is one of the main spokes of the bull case on Amazon shares," argues Ron Josey, an analyst at JMP Securities. But it and other players like Oracle are taking note of AWS as cloud computing takes off.
More: http://www.mercurynews.com/business/ci_23707666/amazon-vs-ibm-big-blue-meets-match-battle
The shift to cloud technologies is an existential threat to tech giants such as IBM, Microsoft and Oracle . Among the biggest cloud powers is Amazon.com s Amazon Web Services (AWS), which allows companies such as Netflix to rent computing power. Some companies say they use these so-called public cloud services because they are cheaper or more flexible than buying and maintaining a companys own technology like computer servers and pricey number-crunching software. Executives at other tech companies worry Amazon and emerging cloud powerhouses such as Google are changing the ways many companies operate, and as a consequence are threatening to sideline the established to learn more corporate tech titans. They have scrambled to set up alternatives to AWS and to Googles cloud offerings for corporations, known collectively as Google Cloud Platform.
More: http://blogs.wsj.com/digits/2013/07/24/ibm-backs-cloud-counterweight-to-amazon/
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